Penton Media, parent company of Special Events Magazine, reports that the event business as well as the party rental business is predicting a good year in 2011. 61% of those surveyed expect to handle more events in 2011 than they did in 2010., The Penton survey, which has been conducted annually for the past 9 years, is a good predictor of the event industry. Respondents are looking at new strategies to boost business. In addition 26 percent will be adding additional staff and 72% will be adding new rental inventory. These figures are a definite increase from just two years ago when only 37 percent predicted a better year.
The figure is a sharp increase from two years ago, when only 37 percent predicted a better year ahead.