When we talk about social media and building our personal brands, we usually refer to Facebook, Linked In, and Twitter. But the majority of the people in our network are the people we email on a regular basis, and sadly we forget that our email signature is at least as important in building our personal brands as our Tweets.
Having the right amount of information in your email signature is important. After your name and contact information, you can add your social media handles. The general rule of thumb is no more than 4-6 lines of information. If you are using icons or logos for social media, make sure that your email signature is not cluttered with too many colors and images. Embed artwork so that your emails don’t appear to have attachments.
If you are promoting an event, alter your signature to include a link to the event site. Your email signature is not etched in stone and can be changed as your circumstances change. Of course, if your company has an email signature policy, you will need to follow it for your work email but there is nothing to stop you from enhancing your personal email signature.
Look at your email signature: could it use a make-over? It’s the one thing everyone in your network sees, even the people who don’t check Facebook on a regular basis!