Planning events takes time, thought and effort—and for a really successful event, hiring an event planner to help is a must!—but the pay-off is worth it, simply because at events you have the opportunity to meet with your customers and a have a real, human face to face interaction. Writing in Forbes, Dave Lavinsky points out some of the advantages of events that nothing else can provide:
Read the entire article here.
Managing events is our passion at Plan Ahead Events, but managing events we create is even better. So says Helen Denning of Ontario/Rancho Cucamonga, CA who is planing the first ever "Inland Empire Chocolate Festival on Saturday April 21, 2012, from 11 AM to 8 PM at the Hilton Ontario Airport Hotel, 700 North Haven Ave. Ontario, CA 91764.
Who doesn't love chocolate? The event will feature tastings from chocolatiers, bakeries, coffees, and wineries. There will also be cooking demonstrations, music, entertainment, and shopping.
But it's not just about the chocolate. The Inland Empire Chocolate Festival will benefit Back to School JAM, an annual event where backpacks filled with school supplies are distributed to children in the local communities. Purchase tickets online at www.iechocolatefestival.com. Do it now before the event sells out!
If you work for a company or own your own business the choices are endless when deciding how you can market and promote products. However, one of the most effective, simply because it is a face to face experience, is exhibiting at a trade show.
There are many resources that tell you how to make the most of your trade show investment, but for the first time exhibitor, the following tips will not overwhelm and will help keep it simple.
1. Get to know trade shows; visit a few before you embark on exhibiting. Study what exhibitors are doing, and learn about the rules that are part of any exhibiting venture, whether those are labor rules, organizer rules, or industry rules.
2. Bring your best sales people to staff the booth. Tell them to expect the unexpected since trade show visitors are random and encourage them to think on their feet, to use their best field sales skills, and to be confident.
3. Do pre-show marketing. Let customers and prospects know that you will be at the tradeshows and encourage them to put you on their must see lists. You can let them know via email, print ads, or any one of many communication vehicles, including calling important customers and prospects before the show to alert them to the fact that you will be at the show. Give them your booth number so they can find you.
4. Make sure your exhibit is simple and clearly tells visitors the name of your company and what products and services you offer. Make sure you have plans in place to erect the display before you get to the show floor. If you need to hire labor, do that early.
5. Spend quality time with customers and prospects. Tell your sales team not to spend time talking to friends, competitors, or other visitors who are not your target market. Exhibiting at trade shows is an investment, so make it worth your while.
6. Establish ‘next steps.’ Take visitors’ information and develop a follow up plan in the exhibit. What will you do after the show? Get agreement on the process. Ask for opt-in permission so you can contact them to keep them up to date on your new offerings.
7. Because you have all your important prospects and customers in one place, trade shows present an excellent opportunity to entertain. Make dinner appointments in advance, or if you have a group of people you want to entertain, contact an event planning company like Plan Ahead Events to help you with a cost effective, memorable way to reach your market.
If you exhibit at a trade show, you’ll find it an easy, effective way of promoting your products to potential new consumers. Following these simple tips is a good start to trade show success.
There are very few people who do not look forward to summertime's schedule of outdoor public events. Planning one of these events requires a different set of concerns in order for the event to be successful. Here is a checkllist of things you have to think about:
Exhibits at trade shows are a strange breed. The best spots generally go to companies who have long track records for exhibiting at the show. Frequently these are not only premium floor placements but also the larger exhibits. So what's a first time exhibitor to do when you're stuck in a less than desireable spot, can't afford a mega-booth and need to make contact with attendees? The answer is promote, promote, promote your presence in advance. Think about it: the average trade show attendee doesn't know that space 2301 is a less desirable space than 231--or vice versa, depending on the hall. Before the show, the trade show is an even playing field. Create social media buzz before the show opens; social media, for all we hear about it, requires work but little cash outlay. Create a special e-newsletter to send to clients and prospects that are already in your data base, and if show management has captured pre-registration email contacts, the value of that list is definitely worth whatever the price.Get on the phone and call hot prospects or people you certainly wish to see at the show. Even if you leave a well-scripted voice mail message, you are raising awareness. Consider spending the money on a 'room drop'--a special invitation delivered directly to attendees' hotel rooms. There are many ways to connect before the show that are only limited by your imagination!