Promoting your event on Facebook is no longer optional. Making the most of the opportunity is important. Here are some ways it can be done.
First set up a Facebook page for your event.
When promoting your event, post a link to your Facebook page on your website. You can also opt to integrate the actual Facebook Widget on your website so people can see who is “Like-ing” your page and yout page can even feed your latest posts directly into the widget. You’ll definitely notice a significant impact in the increase of “Likes” after Facebook is integrated.
Make sure that you upload an appropriate profile image and utilize the space to its full potential. Try using a vertical banner image that contains all the necessary phone and web details to your event. When choosing colors, make sure they match and are limited to 3-5 different colors within the image.
To make it easy for Facebook users to register and/or to purchase a ticket for your event, provide a direct link to the page where you are selling tickets online. Make the link attractive and visible so that your attendees will easily be able to buy tickets for your event.
Re-use the same page for every event. When you’re creating a Facebook page and actively promoting it, you’re essentially building a list that you can market to (in some sense it’s like an email database). So you should make sure that your page can be utilized for multiple events in the future!
Facebook has proven over and over that it is an effective event marketing tool. It reaches a broad audience for potential event attendees. Don't waste the opportunity!